National Sales Challenge

Russ Berrie Institure For Professional Sales Logo


National Sales Challenge
November 13-15, 2024

National Sales Challenge: The Premier National Collegiate Sales Competition

The National Sales Challenge is the premier national collegiate sales competition and takes place annually. It is hosted by the Russ Berrie Institute of Professional Sales of the Cotsakos College of Business at William Paterson University of New Jersey. Top students from international and national university sales teams compete and showcase their selling skills, while business executives judge, scout, and hire the next generation of sales professionals. Students learn the art of professional selling, persuasive communication, presentation techniques, strategies for effective client relationship management, and the nuances of negotiation and closing techniques. The competition is designed to be highly interactive, fostering an environment that encourages peer learning and feedback. Sponsoring companies meet up-and-coming sales leaders, showcase career opportunities at their organizations, and network with faculty representatives from other university sales programs. 

The  National Sales Challenge was established in 2006, has supported over 1,500 top sales students, and continues to encourage sales excellence and promote the sales profession by allowing students to demonstrate their selling skills and capabilities. 

2024 Sales Competition

The 17th annual National Sales Challenge takes place on November 13-14, 2024, at William Paterson University, Wayne, New Jersey. Sales competition participants will compete in the speed selling and sales role-play competitions and engage with corporate partners in a career fair, networking events, and corporate presentations. The event concludes with an awards ceremony on the Hudson River in New York City. 

Below is a list of our top competing universities with a school of business or sales institute that provides sales education. Several of the universities are members of the University Sales Center Alliance (USCA), an organization that supports advancing the sales profession.
Please note that this collegiate sales competition is not affiliated with the National Collegiate Sales Competition and International Collegiate Sales Competition.

Top Competing Universities

  • Bloomsburg University
  • Douglas College
  • Farmingdale State College
  • Florida State University
  • Georgia Southern University
  • High Point University
  • Lingnan University
  • Metropolitan State University of Denver
  • Montclair State University
  • North Carolina A&T State University
  • Penn State Harrisburg
  • Purdue University
  • Salisbury University
  • Texas A&M University
  • The Citadel
  • Toronto Metropolitan University
  • Truman State University
  • University of Denver
  • University of North Carolina Wilmington
  • University of Southern Mississippi
  • University of Texas Rio Grande Valley
  • University of Wisconsin Whitewater
  • Utah State University
  • Weber State University
  • William Paterson University

Collegiate Student Competitor Registration

The National Sales Challenge is open to universities that teach professional sales and students with a passion for sales and a competitive spirit. Prior knowledge of sales principles is recommended but not required. Student competitors will enjoy multiple benefits to help them develop personally and professionally. The competition allows students to showcase their sales skills and identify their strengths and areas for improvement. Furthermore, students will have the chance to network with other students who share the same interests and learn from seasoned business professionals in the sales field. This can help students gain valuable insights and advice to further their career growth and even lead to job opportunities. Winning or performing well in the competition can also positively impact their resume, making them a more attractive candidate for sales roles and opening up a world of career possibilities.

Join this exciting journey to becoming a sales champion!

NSC Sales Team Pre-Registration
University registration will open soon. 
For additional information please contact us at

Corporate Partnership Opportunities

Partnering with the National Sales Challenge as a corporation presents a rare chance to connect with the brightest prospective sales leaders from all over the nation. Numerous benefits, both tangible and intangible, are accessible to corporate partners, giving them direct access to a pool of talented students who are keen on sales. This provides an ideal platform for companies to hire the best of the best, as they can engage with the students and observe their sales skills firsthand during the competition.

In addition, the competition will promote the brands of corporate partners extensively, thereby improving their image among potential customers, employees, and other stakeholders. Corporate partners also have the opportunity to contribute in multiple ways, including providing competition scenarios or participating in the judging process. This allows companies to influence the future of sales education directly, ensuring that students acquire practical and valuable skills for real-world application.

The benefits of corporate partnership extend beyond the competition period and can have a long-lasting impact on a company's sales performance.

Join this exciting opportunity to meet the nation's top collegiate sales talent!

2024 NSC Corporate Partnership Application
Registration for sponsorship will open soon. 
For additional information please contact us at