National Sales Challenge

National Sales Challenge

Russ Berrie Institure For Professional Sales Logo

RBI National Sales Challenge

National Sales Challenge
November 17-19, 2021

August 25, 2020

After much careful deliberation, our leadership team has decided to postpone the 14th Annual National Sales Challenge (NSC) until Fall 2021. The decision was based on not being able to produce the NSC at the high-level, which it is known for, during the ongoing COVID-19 pandemic. The NSC is a Premier Collegiate Sales Competition with longevity. It is of greater importance for William Paterson University and the Russ Berrie Institute for Professional Sales to produce a sales education program with a high level of excellence in supporting students, sponsors, universities, and the sales community.

We look forward to your participation in the 2021 NSC. Save the date, November 17-19, 2021.

NSC Event Team
2021 National Sales Challenge

The Premier Collegiate Sales Competition

The RBI National Sales Challenge (NSC) is a Premier Collegiate Sales Competition, which is hosted by the Russ Berrie Institute Professional Sales at William Paterson University. International and national sales students compete in this annual event. Corporate companies participate in recruiting and hiring professional sales talent.

Our mission is to encourage excellence in sales. We aim to promote the sales profession by providing students the opportunity to demonstrate their skills and capabilities in a series of sales challenges.

In this three-day event, top sales students from across the country meet with representatives from major corporations for an exciting sales competition designed to:

- Hone students’ sales skills as they gain candid feedback on their sales abilities from corporate executives.

- Help students obtain real-world business knowledge and make valuable contacts with executives from a wide range of companies seeking to hire bright new sales professionals.

- Allow sponsoring companies to meet and evaluate up-and-coming sales leaders, showcase their organizations, and network with faculty representatives from other university sales programs.

Sponsorship Registration

Registration for sponsorship will open Spring 2021. 
For additional information please contact us at

University Pre-Registration

University Pre-Registration will open Spring 2021. 
For additional information please contact Lisa Wright at


Please note that this collegiate sales competition is not affiliated with the National Collegiate Sales Competition and International Collegiate Sales Competition.